Just like how a cat's soft purr can evoke positive emotions in humans, promotional products have a similar effect on consumers. Here are some whisker-twitching statistics that demonstrate the paw-some effectiveness of promotional products:
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85% of consumers can remember the name of the company that gave them a promotional product, even after two years. (Advertising Specialty Institute, 2021)
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More than half of consumers use a promotional product at least once a week, with 6 in 10 keeping them for up to two years. (Promotional Products Association International, 2021)
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82% of consumers have a more favorable impression of a brand after receiving a promotional product. (Advertising Specialty Institute, 2021)
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Promotional products have a lower cost-per-impression than many other forms of advertising, such as TV, radio, and print ads. (Advertising Specialty Institute, 2021)
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89% of consumers can recall the name of the advertiser on a promotional product they received in the past 24 months. (Promotional Products Association International, 2021)
These statistics demonstrate the paw-sitive impact that promotional products can have on building brand awareness, improving customer loyalty, and driving sales. They are a clawsome marketing strategy for businesses of all sizes, helping them leave a lasting paw-print on the hearts of their customers.